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OUR STORY

Be Bold. Be Unique. 
Inspired by our city and driven by a passionate team of designers we set out to break the mold of contemporary watch design. The result is an avant-garde brand which is captivating the industry with  innovative and breathtaking designs.
Our story began in 2015 with a vision to reshape the traditional idea of what a watch company could be. We wanted our brand to be different. So we decided our core design philosophy would be avant-garde, meaning  "new and unusual or experimental ideas". With this in mind we launched our first collection The Avant Classic.
Our first collection redefined the concept of a wood watch and was highly successful at launch. The first batch of our bespoke collection sold out within only two weeks and we already started taking in hundreds of pre orders for our second production run. We knew we had something special. 
Since our launch we have become a global brand recognized for our innovative and unique designs. We are proud to be able to share our journey and products with thousands of AVANT owners around the world.
OUR MISSION
Our mission is to Elevate Your Style™ with our premium line of watches and accessories. Each of our products are masterfully crafted from only the highest quality woods, steels and leathers on the market.  The remarkable attention to detail and unquestionable craftsmanship makes each of our products a stand alone piece.
Join our journey and Elevate Your Style.
Est. 2015
Designed in New York